TINDER X CHET LO
LOVESTRUCK COLLECTION LAUNCH EVENT
Agency: W Communications
Tasked to connect Tinder with our Gen Z fashion loving audience, W brokered a one-of-a- kind partnership with fashion designer, Chet Lo. ​ The creative vision was to incorporate the nuances of authentic connection and romance expressed through a collection of slogan tees - a trend loved by our audience – with Chet’s signature spike design. ​​
Merging creative art-installation displays for the slogan tees, with an unforgettable FOMO-inducing nightlife experience. Partnering with DJs Qendresa and JoceWavy along with the iconic Sugababes for performances, the night secured over 430 attendees from media, influencer and friends of the brand, the UGC spread like wildfire attracting commentary for influential non-attendees too.​​
Curated and bespoke cocktails were served en masse from a central branded bar with Lovestruck themed pizza slices served in the connecting studio.​
Six individually crafted installations surrounded the space, each one using mixed media and a variety of production methods to deliver eye-catching product displays that capitalised on organic content – from a stack of retro TVs with custom content to a giant tissue box with projected crying eyes. ​
A stunning custom-made spikey DJ booth was the focal point for a stage that had festival-level audio and lighting capabilities.
430 Attendees
7million organic social reach
200+ organic social posts