PATRÓN EL CIELO LAUNCH

F1 X SOHO FARMHOUSE

Agency: W Communications

Patrón launched their new super-premium tequila El Cielo. We created a 3-day guest itinerary that included a branded takeover of Soho Farmhouse and access to the British Grand Prix F1 at Silverstone. We had a star-studded guest list with 80 key influencers, media and on-trade customers. The weekend consisted of 2 fully produced bespoke events that captured the essence of what makes El Cielo so special.

Day 1 - El Cielo tasting masterclass with dinner and cocktail pairing at the beautiful Barwell Barn. Fully bespoke build, dressing, graphics, AV and talent made the night one of the most aesthetic events I’ve worked on to date.

Day 2 - Party time. We hosted a vibrant white party inside The Glasshouse at Soho Farmhouse with DJ SG Lewis and more creating an unmatched vibe for our A List talent.

Results: 200+ posts from attendees gathering 8.1m reach. 17 pieces of national media coverage.