PARIS ST GERMAIN x FILTHY FELLAS

Agency: W Communications

PSG landed in London with its new store on Oxford Street. Coinciding with the new store, PSG launched its third kit, a distinctive Jordan collaboration, that appeals to the fashion buyer, as much as the football fans.​ We brokered and produced a one-of-a-kind live podcast with ’Filthy Fellas’ who bridge sport and UK culture. The result was an audience of influencers and media watching a one-off podcast special that is amassing >135k views.