OnePlus 12 Launch Event
To launch the OnePlus 12 Series to a European audience of media, influencers and community members, we took over the beautiful Mandrake hotel. With a broadcasted global keynote and 6 experience zones showing off the phone’s incredible features. The goal was to inform and build cultural relevance with lifestyle media as well as tech media.
Experience zones:
Heritage / Legacy Area
Product Launch Area
Rain Wall Activation
Rainforest Camera Area
Fast & Smooth Gaming Area
Flat Lay Zones
We achieved a media reach of 12,711,360 including The Sun, Gentleman’s Journal and Shortlist
