GLENFIDDICH GRAND YOZAKURA HARRODS INSTALL
Agency: W Communications
To launch the brand new Grand Yozakura Series, Glenfiddich took a month long residency of Harrods 5th Floor activation space. W produced an immersive art installation inspired by the vibrant beauty of Japanese city nightlife, created in collaboration with MTArt Artist, Japanese-inspired ceramicist King Houndekpinkou. The collaboration marks the launch of the limited-edition Glenfiddich 29 Year Old Grand Yozakura, a collision of Scottish and Japanese distilling resulting in the first single malt Scotch whisky finished in exceptionally rare ex-Awamori casks.
The Tokyo After Dark experience spans across two spaces on Harrods’ fifth floor. In one space, a breathtaking piece of experimental ceramic art created by King Houndekpinkou will adorn the length of the room. Embodying the tradition of pouring into another’s cup, one side of the room has a large textured ceramic vessel from which a wave of midnight-blue fabric erupts, intermingled with hand-made pink cherry blossom petals and hues of gold fabric. The blue is representative of the Tokyo midnight sky, the cherry blossom petals nod to Hanami, and the gold reminiscent of this exquisite whisky. The sweeping wave will wash overhead, the fabric "pouring" into the artist's second ceramic work, a larger-than-life deep blue cup, representing the telling of stories between companions; the pouring of one cup into another. The vessel and cup are both made in King’s stunning signature style - textured ceramic pieces in dark blue mottled tones, finished with his iconic gold detailing.
The adjacent second space will add to the izakaya-inspired atmosphere with additional seating that invites visitors to sit and enjoy the space. Headphones and iPads situated in both rooms provide a chance to learn more about the partnership, featuring a video: ‘in conversation with’ King which offers behind the scenes footage of his creative process, explanation of his inspiration and the creative concept behind Tokyo After Dark. A range of Glenfiddich whiskies are available to purchase, including limited edition bottles of 29 Year Old Grand Yozakura.
